Time: 2022 NOV - 2023 FEB

Time: 2022 NOV - 2023 FEB

Duration: 3Months

Duration: 3 Months

My Role: UX Designer

My Role: UX Researcher & Designer

Your career matchmaker

Do you know an average person spends around 90,000 hours working in their entire life?
That equals one-third of your life.

Do you know an average person spends around 90,000 hours working in their entire life?
That equals one-third of your life.

Therefore, it is safe to say that your job can greatly impact the quality of your life.

Therefore, it is safe to say that your job can greatly impact the quality of your life.

Project Overview

-Project Overview-

Introducing Pindr

-Project Overview-

Introducing Pindr

What’s special about Pindr?

Pindr is a platform to help companies showcase their workplace culture, or as we call it, their “soft skills”. Through browsing profiles of different companies, job seekers can find companies that are better aligned with their values. We aim to reduce friction in the early hiring stage, as well as increase employees’ job satisfaction and commitment to the organization.

Pindr is a platform to help companies showcase their workplace culture, or as we call it, their “soft skills”. Through browsing profiles of different companies, job seekers can find companies that are better aligned with their values. We aim to reduce friction in the early hiring stage, as well as increase employees’ job satisfaction and commitment to the organization.

Background

  • Research from Adobe

    From a research of 5500 Adobe employees, they found out 56% of people aged between 18-24 are planning on switching jobs.


  • Research from Bankrate

    77% of Gen Z are thinking of leaving their current jobs according to a Bankrate research.


  • Shifting Demographics

    By 2025, Gen Z is predicted to take over more than 27% of the workforce demographics.


  • ZEO = Gen Z CEO

    More and more companies are setting up a "ZEO" position to better understand this upcoming force of generation.

  • Research from Adobe

    From a research of 5500 Adobe employees, they found out 56% of people aged between 18-24 are planning on switching jobs.


  • Research from Bankrate

    77% of Gen Z are thinking of leaving their current jobs according to a Bankrate research.


  • Shifting Demographics

    By 2025, Gen Z is predicted to take over more than 27% of the workforce demographics.


  • ZEO = Gen Z CEO

    More and more companies are setting up a "ZEO" position to better understand this upcoming force of generation.

Problem

  • The average length of time spent in a career role is less than 3 years for Gen Z & Millennials, a relatively short period of time compared to other generations.

  • High turn-over rate of Gen Z employees causes a vicious cycle of high recruitment burden and low productivity rate in companies.

  • The average length of time spent in a career role is less than 3 years for Gen Z & Millennials, a relatively short period of time compared to other generations.

  • High turn-over rate of Gen Z employees causes a vicious cycle of high recruitment burden and low productivity rate in companies.

Decreased Company Morale

High costs of recruitment

Low productivity

Solution

Create a platform that provides companies' information from a different point of view and help Gen Z better find the company that meets their values.

Create a platform that provides companies' information from a different point of view and help Gen Z better find the company that meets their values.

Here's a Sneak Peek

-Project Overview-

End Results

  • Created the High-Fidelity prototype of the Pindr platform

  • Pitched our product to industry clients for potential collaboration

  • Proposed business value and product roadmap for future phases

Design Process

-Design Process-

Running a 3 Months Design Marathon

-Design Process-

Define

Discover

Persona

Ideate

Design

Next Steps

Discover

-User Research-

Gen Z & Millennials Have a Shorter 'Shelf Life' in Company Roles

-User Research-

Lower retention rate

Why focus on Gen Z?

  • Gen Z represents approximately 32% of the global population.

  • By 2025, Gen Z is predicted to take over more than 27% of the workforce demographics.

Discover

-User Research-

SDG 8 - In Alignment with Sustainability Development

-User Research-

Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all

Discover

-User Research-

User Research

-User Research-

64

64

Questionnaires

Questionnaires

7

7

Interviews

Interviews

40

40

Cups of Coffee

Cups of Coffee

(roughly)

After conducted workplace research on Gen Z through questionnaires and interviews (and tons of coffee), we discovered the following:

After conducted workplace research on Gen Z through questionnaires and interviews (and tons of coffee), we discovered the following:

Q: What do you look for in a company?

Q: What do you look for in a company?

Q: What makes you leave a company?

Q: What makes you leave a company?

Our Interview Questions

Q1

How does it affect you when you’re constantly having new colleagues?

Q2

What makes you want to stick to a company?

Q3

What do you think makes it easy for Gen Z to leave a job?

Q4

What do you think companies can do differently to attract Gen Z employees?

Q5

What are some other things you’d like to see regarding company informations when applying for jobs?

A1

Extra workload and responsibility to train newbies, especially if they’re not a fast learner.

Extra workload and responsibility to train newbies, especially if they’re not a fast learner.

Instead of just handing out a job position, a company can let their employee knows what impact they truly have on the company, increasing a sense of purpose.

Instead of just handing out a job position, a company can let their employee knows what impact they truly have on the company, increasing a sense of purpose.

A4

A commitment to diversity, equity and inclusion. Being LGBTQ friendly.

A commitment to diversity, equity and inclusion. Being LGBTQ friendly.

A5

Positive atmosphere at work; getting along with coworkers; effective team work and communication.

Positive atmosphere at work; getting along with coworkers; effective team work and communication.

A2

The accessibility of information makes it easier to compare between jobs. It’s hard to find my place in a company if I don’t see future growth.

The accessibility of information makes it easier to compare between jobs. It’s hard to find my place in a company if I don’t see future growth.

A3

Like

70.5%

Competitive Wages

Competitive Wages

62.3%

Company value

Company value

59%

Good Relationship with Colleagues

Good Relationship with Colleagues

Dislike

82%

Unpleasant Workplace Culture

User Insights

While a lot of them are trying to find companies with aligned values, it’s hard to find those information on current job boards.

Gen Z cares more about a company’s “soft skill” such as workplace culture.

Soft skill

oriented

hard skill

oriented

Outdated

Interface

modern

interface

CakeResume

104

Yourator

1111

Competitor Analysis

-Competitor Analysis-

Based on current market in Taiwan.

Based on current market in Taiwan.

Define Problem Space

-Define-

Hard to See Company Cultures and Soft Skills on Job Boards

-Define-

From a LinkedIn research, we identified some top Gen Z qualities and how those qualities affect their attitude toward professional growth & job seeking.

From a LinkedIn research, we identified some top Gen Z qualities and how those qualities affect their attitude toward professional growth & job seeking.

Tech Savvy

Tech Savvy

Competitive

Competitive

Risk-Adverse

Risk-Adverse

Open-minded

Open-minded

Independent

Independent

Authenticity

Authenticity

We realized that Gen Z cares a lot about a company's “soft skills”. However, current job boards are lacking the ability to properly showcase the softer side of the companies.

We realized that Gen Z cares a lot about “soft skills”

Persona

-Persona-

Voices of Gen Z: Insights Post-Interview

-Persona-

Peter｜26yo｜Engineer

Outgoing

Energetic

Value

Values

Advancement

Salaries

Colleagues

Benefits

Job seeking status

Actively Looking

Mass applying

Pain points

Hard to see advancement opportunities in the company

Lack of companies’ vision and value on current job boards

Goal

A job search platform with reviews of applicants to increase credibility.

A job search platform with reviews of applicants to increase credibility.

Ping｜23yo｜Administrator

Shy

Elegant

Value

LGBTQ-friendly

Benefits

Salaries

Opened communication

Advancement

Job Seeking Status

Open to interviews

Pain points

A company’s diversity value and company culture is not shown on job boards.

A company’s diversity value and company culture is not shown on job boards.

Goal

To see more information regarding a company’s LGBTQ+ friendliness and gender diversity.

Ideate

-Ideate-

How Do We Showcase Companies' Soft Skills?

-Ideate-

According to research insights, over 74% of Gen Z are using online dating apps. So we came up with an idea:

What if, we can make job searching as fun and easy as scrolling dating apps?

  • Visual-oriented

    Visualize. Visualize. Visualize.

    Imaging those photos on a dating app.

  • Soft skill-oriented

    Showcase the “softer” side of a company

  • Tired of the same bureaucratic presentation

    Provide build-in templates and interesting prompts to help companies build their profiles

POV: Gen Z using a job searching engine

Visual-oriented

Visualize. Visualize. Visualize.

Imaging those photos on a dating app.

Soft skill-oriented

Showcase the “softer” side of a company

Tired of the same bureaucratic presentation

Provide build-in templates and interesting prompts to help companies build their profiles

Design

-Design-

Website Wireframe, Branding & Mockup

-Design-

Sketches & Wireframe

Creating company profiles

Envisioning the process of creating company profiles & how those profiles show up on a job seeker's home page

Onboarding Questions

Users do the questions, Pindr do the matching:

Job searchers and employers are matched through the same tag after finishing the survey.

Design System

Typography

Noto Sans

Headline 1

48px

24px

24px

20px

16px

40px

40px

32px

Headline 2

Headline 3

Headline 4

Text title / tag

Annotation

Body

Body 2

Color

Primary

Optimism & Energy

Default

Tag

Card

Love & Passion (dating app concept)

Logo Creation

The designed logo “P” - stand for pair, was put together by the letter “I” and “J”. “I” symbolized the people and job seeker, and “J” represents job and companies.


We believe with Pindr, we can pair you with the perfect career match.

The designed logo “P”, stands for pair, was put together by the letter “I” and “J”.


“I” symbolized the people and job seekers, and “J” represents job and companies.

We believe with Pindr, we can pair you with the perfect career match.

Mockup

Register

Template

About

Company Slogan

Profile Prompts

Videos

Images

Company Name

Pindr

Location

Taipei, Taiwan

Website

http://pindr.com

Instagram/Facebook

http://instagram.pindr.com

Allowed Remote

Hybrid

Actively Hiring

Yes

https://www.104.com.tw/jobs/main/

What makes your company stands out

Est.

2018

Industry

Technology & Software

Email

pindr111@gmail.com

About

Write something...

0/150

Culture

Values

Benefits

Card 0/3

One of the things your company is most proud of...

Write something...

Something interesting about your company

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Videos

http://pindr.com

Upload

Save

Create an exclusive profile for your company

Contact Us

FAQ

About Pindr

Welcome, friend

Name

Sign up

Email

Phone

Verification Code

Verify

Welcome, friend

Name

Sign up

Email

Phone

Verification Code

Verify

Register as

Individual

Company

Onboarding - Start pairing by answering some simple questions

Q: What’s your ideal frequency of team bonding activities?

A. Weekly or Biweekly

Colleagues are my second family at work.

B. Monthly

No more, no less. Keep it at the sweet spot.

C. I don’t really care

Keep it solely professional. We’re strangers after work.

Back

Done

A. Goalkeeper

You prefer working independently and complete your assigned task alone

B. Outfield Player

You prefer constant collaboration with your team

C. Coach

You prefer to take on the leading role

Back

Q: Imagine your company as a soccer team, which role do you identify yourself us?

Next

Competitive Wages

Friendly Colleagues

(choose up to three)

Q: What do you value the most in a company?

Flexible Hours

Benefits

Personal Growth

Open Communication

Work-life Balance

Company Vision & Value

Others

Next

Customized Homepage

Next Steps

Mobile & Expanding Users

Phase 1

Phase 2

Phase 3

Phase 4

  • Design & develop webpage

  • B2B - companies set up their profiles on our platform

  • Webapp design & development

  • B2C - job seekers register and start browsing companies

  • 2 way interactions between company and job seekers

  • Review & Comment system

  • Host online/offline events & seminars

Thank you for watching.

Prototype

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