Eva

Recent Grad

Nutrition Student -> UX Researcher

LOCATION

ST. LOUIS

JOB SEARCH LENGTH

2 MONTHS

FAMILY

SINGLE

GENDER

FEMALE

AGE

22

Bio

Eva is a recently graduated student from St Louis University with a Bachelor of Science degree in Nutritional Science. During her last semester of school, Eva had the opportunity to work as an intern at a health tech company. She quickly figured out that she’s into the tech side of healthcare, and had decided to try and switch her career path. Having done with school, Eva needs some guidance and resources to help her navigate through this new field in tech, as well as some accountability and peer support.

Needs

Guidance on how to job search

Confidence boost

Peer support

Someone to hold her accountable

Pain Points

Limited work experience outside of internships

Doesn’t know where to start

Feeling guilty about transitioning and not using her degree

Lack of entry level jobs

Goals

Land her first full-time job

Gain confidence

Motivations

Job satisfaction

Compensation

Flexibility to visit family

Frequently used apps

Techfleet x AmpUp

AmpUp

A job seeking app that also cares about your mental health.

Tools Used

Figma, Figjam, Notion, Google Slide & Sheet

Time: 2023 JUN - 2023 AUG (Phase 1)

Duration: 2 Months

My Role: UX Designer

Eva

Recent Grad

Nutrition Student -> UX Researcher

LOCATION

ST. LOUIS

JOB SEARCH LENGTH

2 MONTHS

FAMILY

SINGLE

GENDER

FEMALE

AGE

22

Bio

Eva is a recently graduated student from St Louis University with a Bachelor of Science degree in Nutritional Science. During her last semester of school, Eva had the opportunity to work as an intern at a health tech company. She quickly figured out that she’s into the tech side of healthcare, and had decided to try and switch her career path. Having done with school, Eva needs some guidance and resources to help her navigate through this new field in tech, as well as some accountability and peer support.

Needs

Guidance on how to job search

Confidence boost

Peer support

Someone to hold her accountable

Pain Points

Limited work experience outside of internships

Doesn’t know where to start

Feeling guilty about transitioning and not using her degree

Lack of entry level jobs

Goals

Land her first full-time job

Gain confidence

Motivations

Job satisfaction

Compensation

Flexibility to visit family

Frequently used apps

Techfleet x AmpUp

AmpUp

A job seeking app that also cares about your mental health.

Tools Used

Figma, Figjam, Notion, Google Slide & Sheet

Time: 2023 JUN - 2023 AUG (Phase 1)

Duration: 2 Months

My Role: UX Designer

— Project Overview —

— Project Overview —

🧐 The Problem

Breaking into the tech industry can be incredibly stressful. The market is fiercely competitive, and it's taking a toll on job seekers' mental wellbeing.

🎯 Goal

In phase 1 of our project, we explore ideas around a product that provides thoughtful guidance and holistic support for job-seeking individual's mental well-being each step of the way.

🙋🏻‍♀️ My Role & Method Used

As a UX Designer on a founding team, I worked with researchers & project managers. The project was approached with an Agile mindset across 4 sprints.

Design Research Liaison

  • Promoted cross-functional collaboration

  • Facilitated Ask Me Anything (AMA) workshop with the research team

Notion Manager

Organized and kept tack of meeting agendas, weekly tasks, and design hand-off documents

DEMO

Demo Presenter

Presented design insights to clients during demos

🔑 Key Deliverables

  1. Collaboration workshops to explore and establish design pathways, branding to produce low-mid fidelity wire-flows and responsive designs scoped by research.

  2. A product vision statement, feature specifications are documented in the form of product requirements, user stories, acceptance criteria, and UX deliverables.

  3. UX deliverables that the team creates, including user task flows, user stories, personas, user journeys, etc.

  4. Research and testing insights/recommendations from continuous discovery. Including competitive analysis, surveys, and personas.

  5. Recommendations for the client and product team to continue work in future phase.

— Discovering Business Problems —

— Discovering Business Problems —

The challenge: What are we designing?

The challenge:
What are we designing?

In the beginning, we knew that our clients envisioned a product that supports job seekers & career switchers by providing guidance for their mental wellbeing. But is it going to be a job search app for mental health? Or a mental health app for job search? How do we combine the two elements together?

— Background Research —

— Background Research —

Literature Review

Literature Review

To understand the problem better, our Research Team delved into articles and research papers to understand the prevalence of mental health challenges among job seekers.

Key Insights

  • Career changes negatively impact mental health, self-esteem, and family dynamics

  • Longer job search periods are associated with exhaustion and decreased effectiveness

  • Reducing job-seeking stress and increasing social support are crucial

Market Research

Market Research

We look at current apps on the market that focus on mental health and job-seeking activity to identify common features and themes.

Common Themes in Existing Apps

Common Themes in Existing Apps

  • Community & support

  • Mental health resource

  • Emotional wellbeing

  • Job-related support

  • Positive environment

  • Goal setting and achievement

  • Ambience and relaxation

— User Research —

— User Research —

Goal

  • To map out the demographic of our potential users

  • Understand users' job search activities and mental health status

  • Identify the type of app users want the most

  • Explore factors correlated with job seeker's mental health status

  • Examine app use preferences of different groups of people

Methodology

Survey

Designed on Google Doc, then released to the TechFleet General Assembly & larger crowd as Google Form.


Data

Distribution analysis & cross-tabulation analysis

Gender

Male

Female

Mental Health Status

Feeling Decent - “I’m hanging in there.”

Surviving - “Something isn’t right.”

Struggling - “I can’t keep this up.”

In Crisis - “I can’t survive this.”

Thriving - “I got this.”

Prefer not to say

PIVOT: From a Mental Health App to a Job Seeking App

PIVOT: From a Mental Health App to a Job Seeking App

A NEW DIRECTION

From the data insight, more than half of the people (60%) would prefer a job application app designed around mental health as opposed to the opposite.

From the data insight, more than half of the people (60%) would prefer a job application app designed around mental health as opposed to the opposite.

Type of App Users Want

A job application app that is designed around maintaining mental health

A mental health support app for job seekers

Neither is appealing / I’d prefer to address my needs in otheer ways

PIVOT

— Persona —

— Persona —

📋 Insights from Research

A Younger Population Dominated Market

Data

The majority of our respondents (85.7%) are in their 20’s or 30’s.

Results

Jose will be competing with primarily younger professionals.

📋 Research Insights from Persona 1

A Younger Population Dominated Market

Data

The majority of our respondents (85.7%) are in their 20’s or 30’s.

Results

Jose will be competing with primarily younger professionals.

📋 Insights from Research

Time Commitment Issue

Data

The career switchers in the same age group spend about 1-2 hours a day, several days a week on job search-related activities.

Results

As a new mother, Ivy isn't able to keep up with the schedule and can fall behind others in her age group.

📋 Research Insights from Persona 2

Time Commitment Issue

Data

The career switchers in the same age group spend about 1-2 hours a day, several days a week on job search-related activities.

Results

As a new mother, Ivy isn't able to keep up with the schedule and can fall behind others in her age group.

📋 Insights from Research

Lack of Experience Is the Gatekeeper

Data

Finding entry-level job openings (or job opening commensurate with your experience) is a challenge faced by almost all (98.3%) job seekers.

Results

Lack of Experience is the biggest hurdle for most newly-grads & career transitioners.

📋 Research Insights from Persona 3

Lack of Experience Is the Gatekeeper

Data

Finding entry-level job openings (or job opening commensurate with your experience) is a challenge faced by almost all (98.3%) job seekers.

Results

Lack of Experience is the biggest hurdle for most newly-grads & career transitioners.

To Sum Up from Personas:

  • Almost all job seekers struggle with finding entry-level job openings. 

  • It is hard to build relevant experience during career transition: a career switcher in their 40s will be competing with primarily younger professionals.

— Characters —

— Characters —

The team really likes the idea of having a character or mascot to humanize the app and help create emotional connections with the users. Several ideas were explored, including human characters, plants, blobs, and animals.


Turned out that everyone really liked the idea of having a cute animal character. Not only because of the symbolic meaning behind it but also the guidance and support that the animal characters can create.

Through the presence of a character, we want to show that we are there for the users, hoping to guide and accompany them in every step of their journey in career transition.

The team really likes the idea of having a character or mascot to humanize the app and help create emotional connections with the users. Several ideas were explored, including human characters, plants, blobs, and animals.


Turned out that everyone really liked the idea of having a cute animal character. Not only because of the symbolic meaning behind it but also the guidance and support that the animal characters can create.


Through the character, we want to show that we are there for the users, hoping to guide and accompany them in every step of their journey in career transition.

Elephants

  • Represent honor, stability, strength, patience, and good fortune. 

  • Also symbolize health and happiness, and are thought to promote spiritual wellbeing in our daily lives.

Phoenixes

  • A mythical bird that rises from its ashes

  • Phoenix symbolizes rebirth, renewal, and resilience in the face of destruction.

— Design Feature 1: Goal Tracking —

— Design Feature 1: Goal Tracking —

Based on the insights from the research, we decided that for our Phase 1 MVP, we'll be focusing on the Goal-Tracking aspect. Our goal is to understand the process of tracking progress and goals and explore ideas around that specific feature.

Based on the insights from the research, we decided that for our Phase 1 MVP, we'll be focusing on the Goal-Tracking aspect. Our goal is to understand the process of tracking progress and goals and explore ideas around that specific feature.

— Brainstorm & User Story —

— Brainstorm & User Story —

Goal

As a user, Eva wants to select a goal and create a list of tasks to practice her Figma knowledge, so that she can brush up on her UI skills and ultimately find a job in tech.

Acceptance Criteria

  • A dashboard view of ongoing goals to track progress.

  • A list of goals to search from and add to the personal dashboard.

  • The option to update a goal status.

User Flow

Having a clear sense of what our users' goals and the acceptance criteria are, we started to create some user flows of a user selecting a goal and creating an action plan.

— Sketching and Wireframing —

— Sketches & Wireframe —

After gathering all the information we had, the team started visualizing the explored ideas and creating sketches and wireframes.

Goal 1: Select a Category and Add a Goal

Goal 1:
Select a Category and Add a Goal

Users' needs

A user needs to select one or multiple goals from their choice of category, and add them to their personal dashboard.

Results

We break down the goals into the following 4 different categories: sharpening skills, job application, networking, and mental health & selfcare. From there, we created sketches and lo-fi wireframes to visualize the process of the users selecting a goal to achieve.

Goal 2: Tracking Progress on Personal Dashboard

Goal 2:
Tracking Progress on Personal Dashboard

Users' needs

After adding some goals they would like to achieve, a user also needs a personal dashboard for them to keep track of their progress.

Results

We created a few different designs to help us envision what a personal dashboard would look like for our users.

— An AMA Session with the Research Team —

— An AMA Session with the Research Team —

To ensure that our design aligns with the data from the research team, we decided to facilitate a working session between the design and research functions. I came up with design questions that needed to be validated and explored deeper with the user needs, and we came out of the session with some potential ideas and clearer direction.

To ensure that our design aligns with the data from the research team, we decided to facilitate a working session between the design and research functions. I came up with design questions that needed to be validated and explored deeper with the user needs, and we came out of the session with some potential ideas and clearer direction.

— Key Findings & Next Steps —

— Key Findings & Next Steps —

📋 Research

📋 Research

Overall Direction

  • People rarely use mental health apps and prefer job-seeking apps, therefore our app should prioritize job searching & emphasize mental health

Users' Current Job Search Activities & Habit

  • Almost everyone uses LinkedIn and they use it for job applications

  • Most users have been job searching for 0-6 months

Mental Health Status

  • Most users think talking with peers and goal tracking are helpful in their journey of pursuing professional goals

  • Those who spend 2 or fewer hours on job-seeking apps report better mental health status

🎨 Design

🎨 Design

UX Focus Competitive Analysis

  • Onboarding screens need to have a balance between too many questions and finding enough info for personalization

Mood Boards

  • Characters: the emotional effects on app users can be profound

Research

  • Job seekers don't really use that much mental health apps (reasons for pivoting)

User Personas

  • Different backgrounds, common problems

  • Difficulty of finding a job based on background

🐾 Next Steps & Recommendations

🐾 Next Steps & Recommendations

  • Confirm how to integrate the job search process with goal tracking, but still have a focus on mental health

  • Conduct in-depth user interviews for both the user groups - job seekers & recruiters - to understand what would make job searching and recruiting easier

  • Further understand what users want from goal tracking and how they manage their mental health in daily life

  • Conduct user testing to further develop app design

  • Collaborate with developers to ensure feasibility and understand technical constraints

  • Discuss the possibility and potential of integrations with other job search platforms

  • Confirm how to integrate the job search process with goal tracking, but still have a focus on mental health

  • Conduct in-depth user interviews for both the user groups - job seekers & recruiters - to understand what would make job searching and recruiting easier

  • Further understand what users want from goal tracking and how they manage their mental health in daily life

  • Conduct user testing to further develop app design

  • Collaborate with developers to ensure feasibility and understand technical constraints

  • Discuss the possibility and potential of integrations with other job search platforms

— The End of One Journey Is The Beginning of Another —

— The End of One Journ —

And that's a wrap!

It was truly an exciting journey from the beginning to the end of AmpUp Phase 1. Being part of this founding team and having the privilege to shape the direction of the product, I have the unique opportunity to experience what it’s like to work in a start-up environment. There’s undoubtedly a lot of uncertainty (and sometimes being overwhelming), but with that, it’s also a lot of passionate energy, exploration, and bouncing off creative ideas. It’s jumping in with a leap of faith, and that creates such a memorable experience. 

Meet the team

Working with everyone to uncover each other's working & communication styles, and gradually building a system in which everybody thrives, has been an amazing journey.

Thank you Phase 1, I’ll see you in Phase 2, AmpUp:) 

Thank you Phase 1, I’ll see you in Phase 2, AmpUp:)